It has always astonished me how many branding efforts (or god help me, “rebranding” efforts) are actually exercises in logo design. Your logo is not your identity. And vice versa.

This is already a very lucrative field for many advertising companies. You do some focus group work, a survey or two, and then write up some generic description of the client’s organization. Then, give them Circle Logo Number 4, with Blue Instead of Black, and change the kerning on the text.

Voila, another organization has averted an existential crisis! If only there could be such a simple process for individuals.

Alltop has no existential worries at all. Cartoon by the talented lunchbreath