Tag Archives | news cycle

The CTV Olympic news cycle

CTV Olympic logoFrom my witty and insightful Chesleyan colleague, Martin Redfern:

  1. Exaggerate Canadian chances of a medal. Show profile.
  2. Present entire competition as the story of #1.
  3. Don’t forget to mention all the injuries and hardships overcome: broken legs, cranial trauma, corns, nymphomaniac sister…
  4. Pretend to be surprised and disappointed by outcome when athlete does not win gold.
  5. Interview Canadian athlete and ask, in essence, “How does it feel to have disappointed your entire country, loser?”
  6. Casually mention any Canadian connection — no matter how tenuous — to the athlete who did win gold.
  7. Go to 1.
Alltop also has high expectations.