Each day, more than 300 million searches are executed on search engines, yet fewer than 10 percent of websites are visible to those searchers. If you want to ensure that your website is one of those benefiting from all of that activity, you need to ensure your site is built in the right way. This is called search engine optimization.

SearchProf does this in an ethical way that does not try to fool the search engines in to ranking your site higher. We work with the search engines, and take the long-term view that good rankings depend on excellent, relevant and useful content, easily accessed via the web.

There are techniques we've learned along the way that will give you an edge, without breaking the rules. Some of our past clients can testify to our successful approach.

keyword research

The first step is to find the right keywords to describe your products or services. This is all about targeting the right words for your audience, and picking phrases that you provide you with the opportunity to appear highly ranked in the search engines.

See Website Copy that Works in our free tips section to see some pointers on how to do this successfully. Or, you can contact us for help with this part of the process.

keyword-rich content creation

It's one thing to have a killer list of keywords and phrases, but it's another entirely to get them into your copy without it seeming artificial or strange.

SearchProf can help you with the writing, or we can provide some guidelines on how your own copywriters can do it themselves.

keyword placement

If you have great keywords, you can't just put them any old place in your copy; they should be in specific places. This is called keyword placement and is as important as the picking the right keywords in the first place.

SearchProf can do this for you, or we can instruct your web development team on the best approach.

internal linking guidelines

If the search engine spiders have no way of finding your keyword-rich text, then it isn't of much use, so in addition to placing your keywords properly, you also need to link them. SearchProf can help you learn to link your web pages to each other so that your visibility is maximized.

link popularity strategies

One problem that every new website faces is a lack of inbound or referring links. This is one of the ways that the search engines measure a website's importance, and therefore, how highly it is ranked.

There are many ways to improve your ranking, to garner more "link popularity", or in the case of Google, "PageRank" (PR).

SearchProf can help you increase the number of inbound links to your website through a variety of techniques, such as building your own community, instituting viral Internet marketing campaigns, and even making use of your existing partnerships.

search engine marketing (sem) and pay-per-click strategies

If you think that you would like to use a pay-per-click campaign in conjunction with your search engine optimization efforts, we can help you with your strategy. We can also make sure you're using precisely targeted keywords with the best value, and we can help you with your advertising copy too.

weblog (blog) tactics

If you have the resources to create copy for a weblog (or blog) on a regular basis, then it may be one of the best search engine marketing tactics you can try. Blogs are updated frequently, so get indexed often by the search engines, which means that they will visit your website more often. They are also a great way to help create link popularity and improve your rank. Searchprof has experience with blog-creation and writing, and can help you find the best blog fit with your website.