The inspiration for The Fridgularity (discussion post)

red chair on beach with beach bag next to it

This is a beach chair where I have contemplated humans turning into monkeys, or fridges taking over the Internet:

A bit of a departure for today’s Skwib. I’m currently engaging in a lively discussion of The Fridgularity over on Goodreads with The Next Best Book Club (TNBBC), and I thought I’d pull out some of my answers and repost them here.

You can join the discussion any time, but you’ll have to join Goodreads and TNBBC. (Of course you can view it at your leisure without participating, except on a quantum level.)

General question first: where did the “inspiration” for this madness come from?

Like many of my ideas, the genesis of The Fridgularity began on the beach, where I like to walk. I had been musing quite a bit about how much time I spend on the Internet — this would have been about the summer of 2010 or so — where I was Tweeting up a storm and generally exploring social media as a way to promote my earlier books. I’d also been noticing amongst my students that they were TOTALLY absorbed by social media, particularly Facebook. (I teach web design, information architecture, digital imaging and so on at a university here in London.) So absorbed, in fact, that I started to notice they had trouble paying attention to everything. Even when I was sitting next to them, helping them with their own projects, their FB pages were open in a tab, they had their mobiles buzzing away, and their attention spans were about 5 seconds. And then I thought, what if all that was taken away? (Yes, it was a little professor’s fantasy.)

And in my lecture on web standards (my day job is teaching web design to bemused students at Western University), I had been joking for years about how we would need to design websites for all kinds of screens, including those in refrigerators. Then that began to happen — fridges with web connections — and it started to jell. What if the web itself became aware, and it only wanted to talk to us through our web-enabled fridges?

My first novel, The Amadeus Net, also features a self-aware network, though it is the network of one finite city, and its a secret. I thought it would also be interesting to see what effects the idea of self-aware machines would have on humanity in general, and then I was off to the races.

HAL is definitely an inspiration. As are many of the self-aware machines we’ve seen before … the terminators, the androids in the Aliens franchise, Asimov’s robots, and so on. So it’s a tested trope in SF, but I wanted it to be a little more off-beat from what we’ve seen before, but still thought provoking and (I hoped) accessible to a wider audience.


The discussion is here. You can get the book wherever books are sold online, though if you want to save a few bucks, you can buy it here for $3 off with this code: YGMVF2ZY. It’s also available on Kindle, Nook, Kobo, etc.

Alltop is practically a literary discussion unto itself.

Get The Fridgularity free on Kindle — today and tomorrow!

The Fridgularity - cover image

Chill out. It’s only the technological singularity.

Okay, this is absolutely your LAST CHANCE to get a copy of my new book for free. Get on the bandwagon early!

Check out some of the great reviews this book is getting:

“This is a terrifically enjoyable novel – for those with a sense of humour. Once I picked this book up, I really couldn’t put it down until I’d finished.”
~J. Cameron-Smith

“Fridgularity is a wonderfully wacky must-read for anyone who has concerns about Accelerating Artificial Intelligence, religious zealots in monkey suits, portly pirates, and the true nature of spirituality as it may exist within us and throughout the universe. Anyone who manages to stitch, seamlessly, all these elements into one finely-tuned novel, is worth reading for the sheer awe of the experience. The poignant underlying message is just gravy.”
~Cal Chayce

“Sci-Fi hilarity reminiscent of Douglas Adams …An energetic plot that keeps you guessing, really funny dialogue and ironic situations, an intellectual curiosity about the direction of society and a kick-ass cover… this is Rayner’s best work to date and one that has the potential to be a bestseller. Comparisons to Douglas Adams are legit. Read and enjoy.”
~Mark Young

“Ninjas, media zombies and new ways to Facebook and Twitter. Mark gives pages after pages of a comical sci-fi like no other.”
~Donald Armfield

“The Fridgularity is a fun, quirky story that makes you ponder our dependence on the Internet, and intertwines it with a sci-fi feel in the spirit of War Games. I especially like Mr. Rayner’s sense of humor, as witnessed in these pages, as well as in Pirate Therapy. There is an obvious intelligence behind the mocking he so abundantly enjoys. He has a way of making you think, as well as entertaining you.”
~Literary R&R

Alltop loves free bandwagons.

Mozart’s birthday today

To celebrate, let’s play his famous requiem:

The Amadeus NetAnd then go check out The Amadeus Net, a novel in which I posit that:

  • the big guy never died
  • he toys with the idea of gender realignment
  • when not contemplating the snipping of his “sprouter”, he enjoys playing jazz
  • the composer is much beloved by the world’s first sentient city.

Paperback via ENC Press. Available as ebooks on Kindle and at Smashwords.

Alltop is the world’s first sentient humor aggregator. Thanks to Yareah Magazine for noting the date.

The obligatory Fridgularity review roundup post

Raven in a tree

Loved Duffbert’s take: “One of the most entertaining and funny books I’ve read this year.”

Katy Sozeva has a rave review of the book at her blog, Now is Gone: “Rayner has a real gift for vivid (and hilarious) description.”

Kane Faucher also gives The Fridguarity a thumbs up in Read All Over Reviews, on Western News: “As any good science fiction does, Rayner presents us with the underlying critique of unbridled technological integration. And, hey, who could turn down a novel that stars a megalomaniacal talking fridge?”

A thoughtful review from Lori Hettler and her The Next Best Book Club review: “Go ahead, I don’t care what generation you were born into, try to live a week without being able to access the internet. I bet you use it more than you realize you do. And I bet by the end of the week you’d be biting your nails down to the nub… no email, no facebook, no evernote to jot down reminders for things… That’s the power of Fridgularity… the more you think about it all, the more scary it becomes…. Mwahhahahaha.”

And there’s Michael N’s take on if The Fridgularity is “Re-Birth” of the Internet in his review: “Mark Rayner has created a very funny yet serious work along the lines of a Max Barry novel (see Company, Syrup, Jennifer Government).”

I also enjoyed Charlene’s take on the Literary R&R blog.

And while we’re at it you may want to check out the interview I did with LitBridge on writing & satire.

You can get The Fridguarity at most online bookstores, in paper and Kindle formats. Other ebook formats coming in February! And if you’be been waiting for it to be available in multiple ebook formats, you can get Pirate Therapy and Other Cures now on Smashwords.

Alltop has advice on how to make you laugh. Photo by John Morgan on Flickr.