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Smurf-cutters

hanibal lector will get spongebob!Lesley Pratt was a freakin’ evil advertising genius.

In his quest to sell soap, he’d turned the shock value of bombing smurfs into a marketer’s wet dream.

He’d even coined a term for the new form of advertising: aggressive suasion. (Though they were known as “smurf-cutters” to the Madison Avenue crowd.)

And in the course of doing so, systematically terrorized an entire generations of children.

A smattering of lead-lines shows how ruthless some of his campaigns could be:

  • Buy Sugar Smacks (or Barney Gets a Visit from the Vivisectionist, just like Baby Bop)
  • Do you want TinkiWinki to die too? Then use Flogg Brand Soap Flakes.
  • Only Mommy can save SpongeBob SquarePants from Hanibal Lector — Tell Her to Buy Spangles Spaghetti!

Based on this (real) ad:

Visit Alltop or Elmo gets kneecapped! Originally published in October, 2005, long before the movie!

5 Comments

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  3. Haha – AWESOME!

    Smurf the smurf out of those smurfy smurfing smurfs .. !

  4. -It’s about time someone put the godless blue hoard in their place.

  5. I can hardly wait until that smug Elmo gets it.

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