In the late 1960’s Albanian Airlines’ passengers had overwhelmingly rejected their, “only a sissy needs a seatbelt,” marketing slogan.
Their subsequent efforts were equally ineffective at increasing their revenues, including the following notions:
- no alcohol or tobacco on our flights, but we provide scopolamine
- bring your own seat (lawnchairs, hammocks, blankets acceptable)
- we don’t mind goats, just share!
Finally, they discovered the magic of extortion.