Remember the movie Princess Bride? Remember how Wally Shawn’s character, Vizzini, kept saying, “inconceivable” every time the hero chasing them (Westley, aka the Dread Pirate Roberts) managed to continue following them? Remember how Mandy Patinkin’s character, Inigo Montoya, eventually said: “You keep using that word. I do not think it means what you think it means. ”
Notice how the new Open Source Media logo has a trademark symbol next to it?
The Skwib shall speak no more of this.
If you want to kvetch further, then perhaps you can read the post and comments at The Talent Show. Even more entertaining is Iowahawk’s (a member of OSM) explanation of the business model.